It seems that the Wounded Warrior Project still isn’t getting it. Lifting a page from the Zumbo Affair, they have issued an official unapology. Lifted in it’s entirety from their Facebook page:
We’ve had a lot of questions recently that
started when we declined an opportunity to appear on Gun Talk Radio. We
want to clarify and help answer some questions. We have seen through
this process that the language on our website and our response to the
invitation to appear on the show weren’t clear, and we are working on
clarifying our approach. There is now much inaccurate information about
WWP being anti-gun rights, an issue as
an apolitical organization we do not take a stance on. We understand
and appreciate that many of our Alumni are gun owners, and we facilitate
multiple hunting and outdoor opportunities for our Wounded Warriors
throughout the year.
In the past, we made our logo available
to appear on wide variety of products, including guns. As an
organization, we owe it to our donors and constituents to maximize the
return on investment of our dollars and brand. We are always looking at
our business practices and whether we should continue with them in the
future. In the case of cobranding, we’ve decided that we’re not going to
offer our logo to appear on weapons anymore – whether they’re guns,
knives, bows, swords, or any other type of weapon. There are still a few
of the guns around for sale that had licensed our logo years ago, but
there aren’t any new ones being made. This is purely a business
decision based on a review of a return on investment, especially when
compared with other types of cobranding ventures.
Regarding
the question of donations and events, we do permit fundraisers that are
shooting- and gun-related, such as gun raffles, shooting competitions,
etc., and we’re incredibly appreciative of those who are willing to give
their time to host or participate in an event. Likewise, we gratefully
accept donations from companies and individuals connected with the gun
industry.
As indicated above, we know that hunting and
shooting sporting events can be very therapeutic for many of the Wounded
Warriors we serve, and we’re happy to work with the community to make
these types of events available to our Alumni. Hunting and shooting
sport enthusiasts are an incredibly supportive and generous community,
and we’ve been honored by how often folks have opened their land and
homes, and volunteered their time to make these types of events possible
for our Alumni. We’re so sorry if it seemed that we didn’t appreciate
that support with our confusing communication of a business decision. It
certainly wasn’t our intention!
I hope this post provides
some clarity and helps answer some questions. We welcome the
opportunity to have a warrior on Gun Talk Radio to discuss how hunting
or events of the like have supported their recovery. We responded too
quickly to his request and should have delved a bit deeper.
Clarity? Oh yes, it provides me some clarity. Now I’m 100% clear that you people are a bunch of tone-deaf fools. Good luck. The pressure is going to be building, and I plan on helping it build just as much as I can.